Hong Kong has received a recent boost in retail footfall in the past 6 weeks over the same time last year, according to Experian’s National FootFall Index.
Throughout a six week period spanning from 1 March to 11 April 2011, Experian measured an astounding growth in retail footfall in Hong Kong, with a year-on-year footfall increase averaging 6.5 percent, and footfall overtaking the same time period both in 2009 and 2010.
With an increase in both March and April over the previous year, it appears that consumers are beginning to visit their favourite stores in droves once more, with rises of up to 11 percent in the week ending the 28th year-on-year figures. However, towards the end of March and the beginning of April, weekly footfall began to drop by as much as 6.8 percent, although this was to be expected after looking upon previous years results.
The National FootFall Index provided by Experian FootFall is a recognised industry benchmark used to understand the trend in retail visitation for a specific country, and is currently available in Hong Kong, the UK, Spain, Ireland, Portugal, France, Italy, Germany, Switzerland and Poland. The benchmark acts as a robust measurement of consumer activity that enables monitoring and assessment of how events such as holidays, economic issues, sports & other national and international events affect an individual countries retail landscape. The National FootFall Index is produced by carefully compiling the footfall data for a representative sample of retail locations across a country. The design of the index ensures that it produces a robust and reliable source of information that ensures the anonymity of the source contributors.
The index does not reveal any information about one particular data source. Neither does it reveal any total footfall figures; the trend line is displayed using an index format.