Retail in Asia

In Trends

Expert Opinion: Implementing display solutions that inspire, improve and transform

The proliferation of new communications technologies from smartphones and tablets to new social media platforms is changing the way that customers interact with retailers. Today’s consumers are empowered and demand quality experiences that are seamless across all channels. As consumers become more demanding, they also are being offered a growing array of purchasing options, leaving retailers challenged to keep up. In today’s highly competitive retail industry, retailers have a strong need for solutions that provide customers with a differentiated in-store experience as a way to increase revenue and build shopper advocacy.

To stay competitive, retailers must find ways to deliver highly differentiated, compelling and innovative experiences using an omni-channel approach to integrate new formats, new channels and new solutions that inspire, improve and transform the shopping experience. Display Solutions offer retailers the ability to provide a dynamic in-store experience to drive consumer engagement and increase revenue by captivating shopper attention and exciting them to buy products.

Many retailers, from luxury brands to grocery chains and specialty stores, are deploying Samsung’s Display Solutions to inspire, improve and transform the customer experience by engaging shoppers in a more captivating and interactive shopping experience.

Inspire

Displays solutions help retailers offer more effective product showcasing that inspires customers. For example, to inspire purchases, the luxury brand Gucci Timepieces & Jewelry is using a transparent display in its storefront windows to show dynamic video content of Gucci timepieces while also showcasing their products. Gucci selected an eye-catching transparent display because of its unique fusion of luxury and innovative display technology.

Improve

Dynamic displays improve upon traditional static signage with more flexible and versatile product showcasing that is easier to update and control. For example, the Samsung Smart Signage Platform provides retailers with customizable templates that make it easy to engage consumers with the latest information in an eye-catching way.

Intermarche, a chain of 2,000 independent grocery stores in Europe, has replaced their paper in-store signage with dynamic and eye-catching 40-inch Samsung Smart Signage to build customer loyalty and encourage repeat visits. The displays communicate product specials, pricing promotions and recipes that can be updated by each individual store to display specific promotions based on customer needs.

Transform

Display Solutions also can transform retail environments. Instead of spending valuable real estate showcasing actual products, retailers can use Samsung display solutions to show an image, highlight details and easily update promotional offers in real time. This enables retailers to display more products, and create flexible, warm showrooms that enhance customer interaction.

The applications for in-store digital signage are as varied as the retailers themselves, but they all help create the more dynamic shopping experience that consumers are demanding. But this is only the beginning. In the coming years, retailers must continue adopt display solutions to inspire, improve and transform the customer experience, or they risk getting left behind.