Esprit Holdings, the Europe-focused fashion retailer, has appointed a new head for the China market as part of its efforts to make the fast-growing Chinese economy its new growth engine.

Esprit on Tuesday said Holly Li, vice-president and general manager for North China at adidas, would take over as the CEO of Esprit's China operations, effective from February.

"Her main objective will be the implementation of our growth strategy for China as part of our transformation programme," said Ronald van der Vis, Esprit's group CEO, in a statement.

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