Apple has promoted British designer Jony Ive to the role of chief design officer at the world’s most valuable company, according to reports.
Sir Jonathan previously held the role of senior vice president of design and helped design of some of the tech giant’s most popular gadgets. He was knighted in 2012 for his services to design.
In an internal memo to employees, published later by tech blog 9to5Mac, chief executive Tim Cook said Sir Jonathan’s newly created role would now expand beyond its devices and into designing the company’s retail stores, new California campus and even office furniture.
(Source: BBC News )