Richard Nicoll has taken on the role of Chief Shopper Marketing Officer of Saatchi & Saatchi in Greater China.
Based in Hong Kong, Richard will develop ‘shopper’ and ‘go to market’ strategies for the agency’s roster of international and local clients.
Since November 2013, shopper marketing agency Saatchi & Saatchi X has merged with Saatchi & Saatchi Group in China and globally, as the agency positions itself to offer an even more highly integrated set of services.
There has already been a long history of cooperation in shopper marketing for a number of the company’s major clients in China, which include Crest, Head & Shoulders, Lenovo and others. Nicoll’s experience is expexted to bring shopper marketing practices to China and the Asian region.
With 20 years of complete immersion in marketing and design for retail, Nicoll has been a driving force behind Saatchi & Saatchi’s growth in shopper marketing for the past 10 years. As a founding director of Saatchi & Saatchi X London, he led the team in pioneering shopper marketing solutions for brands, retailers and retail destinations.
Before coming to Hong Kong, he served as managing director of Saatchi & Saatchi X Dubai, one of the first shopper marketing agencies in the MENA region, with a deep roster of FMCG and electronics clients, including Procter & Gamble, Kraft, Arla Foods, Nescafe, LG Electronics and Canon.