Malaysia’s QSR Brands to open 96 KFC, Pizza Hut Outlets at home and abroad

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Retail In Asia

QSR Brands (M) Holdings Sdn Bhd, formerly known as Triple Platform and now controlled by Johor Corp, has announced it will open 21 KFC and five Pizza Hut outlets in Singapore, Brunei, India and Cambodia in 2013 as part of its overseas expansion plan. In addition it also plans to open 25 KFC and 45 Pizza Hut restaurants in Malaysia.

QSR will allocate RM245mil for capital expenditure this year for developing new KFC and Pizza Hut outlets, relocations and image enhancement. The company has earmarked RM180.5mil for the local market with the remainder for overseas operations.

"In this regard, we would like to elevate standards at all our restaurants in keeping with the new transformation strategies to strengthen the brand position," said QSR group managing director Datuk Ahmad Zaki Zahid, speaking to reporters after launching the new Double Sensation Pizza at Pizza Hut Malaysia.

"Our core market is Malaysia but we are looking forward to our overseas expansion,” said Ahmad Zaki. “The four overseas markets will contribute 25 per cent to the group's revenue for the financial year ending 31 December 2013," he added.

QSR is the operator of Pizza Hut Malaysia and the franchisee for 690 KFC restaurants in Malaysia, Singapore, Brunei, India and Cambodia.

Ahmad Zaki said the group also hoped to achieve more than RM4 billion in revenue this year, from the RM3.6 billion recorded in 2012.

"We are coming up with a lot of innovative products, promotions and events to streamline our business. We expect Pizza Hut to do well with 25 per cent of all sales within the next two months coming from the Double Sensation pizza," said Ahmad Zaki.

 

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