Retail in Asia

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RetailWATCH: Tyco Retail Solutions Traffic Intelligence Offering Optimizes Store Performance and Helps Drive Incremental Revenue

Tyco Retail Solutions, a leading global provider of retail performance and security solutions sold through ADT and authorized business partners worldwide, today announced leading retailers such as Belle and GUESS are optimizing store performance and driving incremental revenue through Tyco’s Traffic Intelligence solution.

By providing a clear interpretation of store traffic, Tyco enables retailers to improve virtually any aspect of store operations as they allocate resources in proportion to the number of shoppers. In addition, the ability to incorporate traffic intelligence into existing loss prevention data enables retailers to enhance the overall effectiveness of loss prevention measures.

Regardless of their size or specialty, retailers today need a better picture of shopper conversion. From peak selling times to the effectiveness of in-store display advertising, to the correlation between the number of shoppers and purchases made, there are a number of key data points that need to be connected in order to improve overall store performance. Unlike point-of-sale (POS) information, conversion rate data which highlights total transactions per store visits, offers critical insights into why shoppers purchased items or not.

With Tyco, retailers can leverage Electronic Article Surveillance (EAS), Traffic and Inventory Intelligence reporting from a single, scalable Store Performance platform. By integrating data and reporting across multiple systems, retailers can better understand shopper behavior to optimize store layouts, product placement, and marketing campaign effectiveness. In addition, they can allocate resources more effectively according to traffic patterns and maintain ideal associate-to-shopper ratios throughout the store to achieve enhanced customer service and increased incremental sales.

The ability to effectively allocate staff is especially critical when addressing loss prevention effectiveness. By linking Traffic Intelligence to loss prevention data, retailers can proactively staff associates at high traffic, high risk areas within the store during peak times. These collective insights can help retailers reduce false alarms by screening out alarms and intercept “boosters” and “jammer” devices as they enter the store.

“We depend on Tyco Retail Solutions’ traffic intelligence solution to gain valuable insights about shopper behavior to help us increase shopper conversion. Beyond monitoring traffic flow, Tyco Retail Solutions enables us to make better decisions, optimize our labor efficiencies and enhance our merchandising strategies, while reducing shrinkage in our GUESS stores, said Joan Rozario, Retail Operations Manager, Guess Fashion for GUESS brands in Singapore.”
Highlights of the Traffic Intelligence solution include:
•       The ability to map to a boutique retailer’s needs or rapidly scale to meet the demands of large, global retailers.
•       Flexible deployment options including in-store, corporate or hosted software models as well as hardware that can be side mounted, integrated into EAS, or used in overhead monocular and stereo systems.
•       Enterprise Manager Software that empowers multi-location retailers to manage and operate each individual store remotely from a centralized location.
•       Intelligent reporting that integrates traffic data with information from POS terminals, Loss Prevention systems, Inventory Management software, and other elements of a store’s operations.

“Real-time data is becoming increasingly important as retailers strive to maximize the in-store experience, reduce shrink and increase profitability. By arming these organizations with innovative, integrated solutions to manage the growing volume of data, our customers can make strategic decisions instantly, and further leverage those insights to plan for long term opportunities,” said Scott Clements, President of Tyco Retail Solutions.