Shanghai’s retail sales expanded 10.7 percent from a year earlier during the three-day Labour Day holiday, faster than the 5.5-percent rise during the Spring Festival, thanks to good weather and retailers’ aggressive marketing, the Shanghai Commission of Commerce said on Sunday.
Consumers spent CNY3.29 billion (USD534.9 million) during the holiday, with many stores cooperating with online shoppers to promote products.
Retailers employed novel marketing tools like WeChat, QR code (Quick Response code), Weibo to get interactive with consumers who were also rewarded by using credit cards, said Chen Yuxian, an official with the commission.
(Source: Shanghai Daily)