China’s fast moving consumer goods sales growth slowed to 5.4 percent last year from 7.4 percent in 2013 while county-level retail sales grew 8.8 percent as a report on Wednesday showed a shift in growth pace in different regions of the country.
Sales volume at e-commerce channels grew by an annual 34 percent, compared with a 5.1 percent gain from modern sales channels such as hypermarket chains, supermarkets and convenience stores, market research company Kantar Worldpanel said in a report.
As high as 36 percent of Chinese shoppers nationwide have purchased from e-commerce channels last year, with the figure even higher at 51 percent in the four cities of Beijing, Shanghai, Guangzhou and Chengdu, according to purchasing behavioural study of 40,000 urban households tracked by Kantar Worldpanel.
(Source: Shanghai Daily)