Consumer and media research company Nielsen has reported that Indonesia's middle-class consumers have grown more willing to spend as Indonesia's economy grows.

In 2008, Indonesia's average per capita income was USD2,271, according to the Central Statistics Agency (BPS). But with the economy reaching USD700 billion in 2010, average income was USD3,000, a level that Goldman Sachs predicted three years ago that the nation would achieve in 2020.

The rapid rise has caused the middle class to spend more on comfort, lifestyle and improving their general quality of living, said Catherine Eddy, managing director for consumers at Nielsen Indonesia.