Singapore shoppers will be using their mobile devices more this season for their online shopping, the latest Adobe Digital Index Holiday Shopping Prediction suggests.
Adobe said the holiday season (comprising November and December) is expected to account for 20 percent of annual online sales, showing how vital the Christmas spending spree has become for retailers moving into e-commerce, a market forecast to reach SGD4.4 billion in 2015 in Singapore, four times its value in 2010.
Online sales in Singapore are predicted to peak on 8 December 8 as shoppers hunt down the best deals and place their orders in time for delivery before Christmas.
The analysis likewise predicted that nine percent of online shopping transactions will be conducted through tablets, but smartphones are poised to take over as the preferred mobile shopping device as they have risen to account for eight percent of transactions.
“With 20 percent of annual online sales coming during the run up to Christmas as shoppers buy on their mobile devices, it is clear people now see shopping on their phones, tablets and laptops as the norm,” said Stephen Hamill, Adobe Managing Director, Southeast Asia.
The rise of phones as shopping hubs is a signal to retailers that they need to create user-friendly and mobile-optimized digital shop fronts.
“People now want to connect and shop from wherever they are and it is becoming easier as phones get bigger screens, better interfaces and mobile data connections continue to improve. Retailers have to keep up with consumer behavior and they have to be able to do so across a range of devices,” he added.
The Adobe Digital Index publishes research on digital marketing and other topics of interest to senior marketing and e-commerce executives across industries. Adobe’s Holiday Shopping Prediction is the most comprehensive of its kind in the industry.