Retail in Asia

In Shops

Australia’s omni-channel retailers cashing in

Omni-channel retailers in Australia who enable consumers to shop across their bricks and mortar, online and mobile stores are winning the war against pure-play online retailers.

Online sales at Australian omni-channel retailers such as David Jones, Myer, Woolworths and Coles rose 22 percent over the last 12 months, according to Commonwealth Bank credit card data, while sales growth at pure-play online retailers slowed to just 13 percent.

In fashion, where online retail penetration is high, spending at international pure play retailers fell 3 percent over the past 12 months while spending at domestic pure-play fashion retailers rose 36 percent.