Retail in Asia

In Shops

Australian brands fighting back in online retail battle

Woolworths is outperforming Coles, Dick Smith has an edge over JB Hi-Fi and Australian fashion brands are gaining ground on international competitors in the AUD15.6 billion (USD13.84b) online retail battle.

Traffic to Woolworths’ online grocery site rose 250 percent in 2014 to about 34 million visits and has risen 130 percent in financial year 2015, according to analysis of website traffic by broker UBS and Hitwise. In comparison, traffic to Coles’ online grocery store rose 240 percent to about 26 million visits in 2014 and has risen 80 percent so far this financial year.

Woolworths and Coles are investing heavily in online grocery shopping, offering home delivery and a wider range of click and collect options.