Retail in Asia

In Shops

India’s Crossword sees new revenue stream in self-publishing

Shoppers Stop-promoted Crossword Bookstore has decided to back new authors and publish their work. It has engaged two publishing companies to bring out titles from budding writers, which would be marketed across its 95 stores and loyal customers.

“Self-publication is to be a new business model, and is being treated as a service to the new authors,” said Kinjal Shah, CEO, Crossword Bookstore. “Apart from printing and packaging, we will market the new books across our 95 stores and 4.5 lakh loyal customers. This will be a new revenue stream for the company.”