Retail in Asia

In Shops

Thailand’s The Mall Group boosts imported brands

The Mall Group, Thailand’s second largest department store chain, plans to add more imported fashion brands to make its stores different from those of competitors in a tough market.

Prissa Eiammanoch, director for business development, said the rise of social media had made Thai women more fashion-conscious, wanting to look good on their Facebook, Instagram and other channels.

The number of international fashion and accessory brands from famous designers at its Contemp Salon, a fashion store inside The Emporium, and individual outlets at The Emporium and Siam Paragon will rise from 40 to about 100 by year-end.
 

(Source: Bangkok Post)