The Mall Group, Thailand’s second largest department store chain, plans to add more imported fashion brands to make its stores different from those of competitors in a tough market.
Prissa Eiammanoch, director for business development, said the rise of social media had made Thai women more fashion-conscious, wanting to look good on their Facebook, Instagram and other channels.
The number of international fashion and accessory brands from famous designers at its Contemp Salon, a fashion store inside The Emporium, and individual outlets at The Emporium and Siam Paragon will rise from 40 to about 100 by year-end.
(Source: Bangkok Post)