Retail in Asia

In Shops

Carrefour online store+Carrefour easy store: new channel of Carrefour

French retailer Carrefour is embracing advanced technology to bring shoppers closer to its services in the fast-changing retail landscape.

In June, the company launched its second Easy Carrefour store in Shanghai’s Xuhui District. It’s a new initiative to cater to changing consumer habits and demand for neighbourhood services in locations near residential or commercial areas.

By the end of this year, Carrefour plans to open about 10 Easy Carrefour stores in Shanghai, Olivier Tollet, new format projects director of Carrefour China, told Shanghai Daily. Regarding its e-commerce operations, Carrefour also launched its online shopping store www.carrefour.cn for its Shanghai customers in mid-June and Tollet said he is pleased to see it working smoothly during the trial period.

(Source: Shanghai Daily)