More than 50 top brands are going to open shops at the Boulevard project in Macau’s entertainment, retail and gaming resort, Studio City.
The Boulevard at Studio City is a 35,000-square-meter retail project developed by Studio City International, a company in which Melco Crown Entertainment owns a 60 percent interest, and Taubman Asia, the Asian arm of the US Mall operator Taubman Centres.
It aims to "bring shopping to life by ‘transporting’ visitors to high-energy street-scapes and entertaining them at every turn with featured streets and squares inspired by iconic shopping and entertainment locations, including New York’s Times Square and Hollywood’s Beverly Hills," the two companies said in a statement.
A list of fashion and luxury brands have been selected by Taubman Asia and Melco Crown Entertainment’s combined team of retail specialists to meet Chinese consumers’ increasing desire to express their individuality through high quality, expertly crafted clothing and accessories.
French luxury brand Balmain and UK luxury brand Belstaff are going to open their first shop in Macau at The Boulevard at Studio City. Tom Ford’s largest store in Asia will also be unveiled at the retail project.
"Leveraging our global expertise in creating extraordinary retail environments, and our exceptional relationships with the world’s leading brands, our talented team in Asia has brought together an exciting mix of brands for The Boulevard at Studio City," said René Tremblay, President of Taubman Asia.
"Our merchandising and management services are the industry standard for performance and excellence. We are thrilled to welcome these brands to our latest project and are committed to supporting them for the long term to ensure The Boulevard at Studio City becomes, and remains, the top contemporary shopping destination in Macau."
"Immersive entertainment experiences are at the very core of Studio City’s proposition. The Boulevard at Studio City innovatively combines high-energy immersive entertainment with the very best in ‘fashion forward’ retail offerings," said JD Clayton, Property President of Studio City.
"Our retail offering is a totally new concept for Macau and Asia and brings an exciting, dynamic shopping experience and a further world-class non-gaming attraction to our thrilling mix of entertainment-inspired leisure destination attractions."
Studio City and The Boulevard at Studio City are scheduled to open on 27 October 2015. Located in the heart of master-planned Cotai, it’s placed to be the retail centre of choice in Macau.