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Tesco, 7-Eleven crank up the promotions in Thailand

The Tesco Lotus hypermarket chain and CP All, the Thai operator of 7-Eleven convenience stores, have allocated major budgets for strategies to revive declining sales.

Tesco Lotus is set to use THB1.8 to 2.1 billion (USD51.2m-59.8m) the rest of the year to spur shopping on essential goods, while CP All allocated THB1 billion for its promotional campaigns over the next four months.

Retailers have tried low prices since last year to stimulate sales, but promotions have become more intense this year as sales flag.

(Source: Bangkok Post)