Australian and New Zealand shoppers rate service and product range as the most important factors when visiting a department store or an electrical goods store.
New research conducted by Roy Morgan Research showed that 81 percent of of New Zealanders and almost 74 percent of Australians rate price as important. However, they also value good service and wide product range.
The report noted that Australian shoppers place a higher value on the range of brands, past experience with store and store location. New Zealanders, on the other hand, give prime importance to good service.
"While acknowledging price as a major consideration, other influential factors, such as range of products and brands, as well as service and product knowledge, are important to large numbers of customers on both sides of the Tasman," said Norman Morris, Industry Communications Director, Roy Morgan Research.
In fact, he said a fairly sizeable proportion did not select price as a consideration at all.
Australians, too, are not so keen on interest-free terms, with 60 percent saying they are less likely to consider this an important reason to visit a store.