Retail in Asia

In Shops

Navigate the world of multi-national gift cards

While generating more revenue and adding convenience to customers with a multi-national gift card program seems like a simple premise, there are many factors that limit and act as potential pitfalls to busi- nesses looking at implementing these programs.
This paper will examine these pitfalls and show how they can be dealt with, using a real-life case study to illustrate best practices.

Currency Conversion can be major factor in determining the breadth of a multi-national gift card program. How will it work, how is the exchange rate set, how often will the exchange rate be evaluated etc, are all very important questions to ask when evaluating a potential partner.

Givex was able to solve this challenge with major Scandinavian retailer, Clas Ohlson. Established in 1918, Clas Ohlson is a hardware store chain and a leading retailer of Do-It-Yourself (DIY) supplies and products for home projects in Sweden, Norway, UK, and Finland. In setting up a multi-national gift card solution for Clas Ohlson, Givex was able to roll out a Dynamic Currency Conversion for their gift cards across four countries.

Download the case study at the above link.

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