Online retailers in Malaysia and Southeast Asia should be able to extend their reach after a survey for Google showed a high proportion of people who have never purchased online before plan to do so in the next 12 months.
Working in partnership with TNS Research, Google polled more than 1,000 consumers aged 16 to 60 in Indonesia, Malaysia, the Philippines, Singapore and Thailand.
It found that two-fifths (43 percent) of Malaysians intend to start shopping online over the coming year, a similar proportion to Indonesians (46 percent) and Filipinos (40 percent), CIO Asia reported.
(Source: Warc.com)