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False advertising, labelling results in fine for Costco in Taiwan

Wholesale membership distributor Costco has been fined TWD200,000 (USD6,605) for false labelling of apples and misleading advertising, Taiwan’s Cabinet-level Fair Trade Commission said on Thursday. The New Zealand Queen apples and Rose apples promoted in Costco’s catalogue are wrongly labelled as New Zealand Queen Rose apples in English. Both varieties share the same labelling in Chinese but their English labelling should be distinguished, according to the commission.