Lingerie brand Victoria’s Secret is suing an investment management company in Shanghai for the unlicensed use of its trademark in a city centre retail store, the Shanghai No. 1 Intermediate People’s Court heard on Thursday.
The United States-based chain, which is owned by L Brands Inc, is demanding compensation of CNY5.1 million (USD817,500) and wants the store to stop using the trademark on its signage, loyalty cards and employee name tags. It also wants an apology to be printed in Xinmin Evening News and on the women’s clothing website nz86.com.
Victoria’s Secret, which is a registered trademark in more than 100 countries and regions, including China, filed the suit on 23 January after spotting the use of its name at the store in the Metro City shopping mall in downtown Xujiahui. The shop also advertised itself as a Victoria’s Secret franchise and claimed it was the sole distributor for the lingerie brand in China’s mainland.
(Source: Shanghai Daily)