French luxury products group LVMH and internet search engine Google have agreed to work together to fight the sale of counterfeit goods online, the two firms said on Thursday.
The agreement ends nearly 10 years of litigation over complaints by LVMH – owner of top luxury labels in everything from champagne to luggage – that the Google Adwords key words service helped counterfeiters sell their products on the back of LVMH brands.
LVMH is a leading group in the growing, global market for luxury products, but faces the mounting problem of copycat products sold at huge discounts.
(Source: The Malaysian Insider)