Nobody nose the trouble Hana R. Solomon has seen marketing her signature product: an angled bottle that you fill with saline water then squirt up your nozzle.

"Nasal washing will never be sexy," sighs the pediatrician, who developed Dr. Hana's Nasopure a decade ago after years of treating patients with sinus infections, allergies and other nasal discomforts.

At first, she tried selling to a captive audience – patients and their parents – and even then it was a struggle to get them to try it out. "You want me to do what? And where?" was a familiar response. She knew pitching to complete strangers would be an even stickier problem, but it was a step she had to take.