Retail in Asia

In Shops

Debenhams launches personal shopping service for the blind

Debenhams has become the first major UK retailer to offer a tailored shopping service for blind and partially sighted customers.

The department store has worked with the Royal National Institute of Blind People (RNIB) to identify the main obstacles faced by both the customer and personal shopper whilst trying to shop in store.

From a customer perspective, these included time, brand and social and physical barriers.  Seventy-six percent of blind and partially sighted people find shopping difficult or impossible according to the RNIB.

To view the full article (note: you must be a Retail Week subscriber), visit Retail Week.
 

(Source: Retail Week)