ad:tech New Delhi 2012, one of the world’s leading digital marketing, media and advertising event, to be held on 22- 24 February 2012, is drawing unprecedented response from a glittering array of leading Indian brands.
The two-day event which successful debut in India in April 2011, recently announced a line-up of its first three insightful panel tracks on Brand Strategy, Performance and Venture Capital, where leading industry experts will deep-dive into some of the most pressing issues in digital marketing in India and globally today.
The event organiser Networkplay Media Pvt Ltd earlier announced a preview of some of ad:tech’s keynote speakers from PepsiCo, LinkedIn, comScore, The Times Group and Ogilvy, and will be soon announcing morepanels and presentations.
Panel track "Brand Strategy" will comprise of two panel discussions featuring speakers from renowned brands including Coca-Cola India, HUL, MAX, LG Electronics India, Google India, Bharti Airtel and MTV India; while track "Performance" will look at new display optimisation technology, next-generation ad exchanges, paid search and SEO issues, etc. GroupM, mydala.com, Google Inc, Komli Media and Affinity will be featured in this track.
An array of speakers on Venture Capital will also be in the spotlight at the upcoming ad:tech New Delhi 2012. Since digital marketing is still in its early years in India, angel investors play a crucial role in giving the right launch pad to enterprising start-ups. This panel discussion will explore the importance of angels for developing strong businesses that make great venture capital investments. Canaan India, Inventus, Capital18, MXC Solutions and Draper Fisher Jurvetson (DFJ) will be featured in this panel.