Amazon, the ecommerce giant, is seeking to attract consumer packaged goods companies as advertisers on its pages, thus tapping a major source of potential revenue.
Lisa Utzschneider, Amazon’s VP, global advertising, argued that boosting ad sales to brand owners in this sector constituted a "huge opportunity". She was speaking at ad:tech San Francisco, Warc’s coverage of which can be accessed here.
"There are millions of moms researching products and buying online," Utzschneider said, according to Reuters. "Moms have USD2 trillion dollars of annual spending power."