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eBay Enterprise unveils new Commerce Marketing Platform

eBay Enterprise recently unveiled a new omnichannel engagement suite that seeks to help marketers drive and optimize one-to-one commerce at scale.

Designed and built from the ground up in strategic partnership with FICO, the new Commerce Marketing Platform combines the commerce insights, demand generation delivery technologies and intellectual property of eBay Enterprise with FICO’s analytics technologies and products.

eBay said the two companies developed the product by integrating nine organizations into a powerful Marketing Solutions team.