Rakuten Inc. recently launched the online raffle site and marketplace Rakuten Books Clickji Store on its online marketplace, Rakuten Ichiba.
By clicking the button on the store site and purchasing a raffle ticket, users can win Rakuten exclusive merchandise featuring popular anime and manga characters. The prize can be immediately checked on the site and will be delivered at a later date.
The raffle ticket purchase price, including shipping fees, is JPY800 (USD7.6), excluding consumption tax.
The service has started with a tie-in with Free! – Eternal Summer -, the popular Japanese TV anime series about friendship and competition among high school boys’ swimming clubs.
From 20 August 20 to 19 September, five items, including life-size cardboard cutouts of characters, reversible cushions and posters featuring the main characters of the show, for a total of 19 different types of Rakuten exclusive merchandise, will be offered as prizes.
Going forward, Rakuten said it will expand its tie-in merchandise offerings at the Rakuten Books Clickji Store from family-friendly characters to apparel brands, aiming to promote the service to wider audience.