Retail in Asia

In Shops

Global Sources to launch digital tradeshow

Global Sources plans to introduce digital trade shows that will extend the reach and value of the company’s highly successful face-to-face trade shows. The first digital show is scheduled to launch in April 2011 together with the Hong Kong series of China Sourcing Fairs. The roll-out of the digital shows is scheduled to continue throughout the year and to encompass the company’s entire line-up of over 60 face-to-face sourcing shows in six cities.

Through these digital shows, buyers can view exhibitor booths and products – even if they are unable to physically attend the show. Buyers can also communicate with suppliers through various channels, together with access to video interviews of exhibitors and other editorial coverage of the show.

Exhibitors at the physical show will be able to generate more orders and enhance their branding through their presence in the digital show. They will receive valuable inquiries and other leads – and their benefits will accrue before, during and after the show.