Retail in Asia

In Shops

US Jamba Juice opens 1st store in the Philippines

US restaurant retailer Jamba Juice and Filipino-owned Maxs Group of Companies yesterday opened their first Jamba Juice location in the Philippines. The store is in Fort Bonifacio Global City’s High Street South, a new master-planned and fast growing urban community in Metro Manila.

"Our first Jamba store is strategically located in a new and dynamic community, which is a perfect platform to launch our brand in the Philippines," said Thibault de Chatellus, senior vice president, International, Jamba Juice Company. "Maxs Group has done a fantastic job creating media buzz and excitement about the Jamba brand as they get ready to open their first of 40 planned locations and we expect a very positive reception from the Filipino consumers."

The store in Bonifacio Global City is situated in an easily accessible, central location and designed to accommodate up to 50 guests who will be able to enjoy Jamba’s wholesome, great tasting, real fruit smoothies paired with delicious snacks while socialising with friends or family. It is the first Jamba store to open in the Southeast Asia region.

"Like much of the world today, Filipinos are looking for healthier menu options that taste great and are convenient to an on-the-go lifestyle," said Sharon Fuentebella, EVP Maxs Group of Companies and managing director, Jamba Juice Philippines. "Jamba has always worked hard to simplify healthy living and we believe the brand will be a big hit with Filipinos. We are very excited to open our first store."

Max’s Group and Jamba Juice signed an agreement to develop 40 stores over 10 years. This agreement represents the latest step in Jamba‘s international franchise store growth and supplements their expansion into South Korea, where nine stores are currently open and Canada, where the first store recently opened.

Jamba Juice plans on developing between up to 80 locations in traditional, non-traditional, and express formats in 2011 in the United States and is currently awarding franchise opportunities in select markets internationally.