Retail in Asia

In Shops

China’s ENZO store count increases to 202

LJ International Inc’s China-based retail division ENZO has grown its store count to 202 at the end of 2011, fully delivered on its growth plan and marking a key milestone of its retail expansion strategy.

ENZO added 69 stores during 2011 from 133 at the end of 2010, with 30 percent and 39 percent of total stores are located in tier one and tier two tires, and the remainder in tier three cities as it continues to focus on locations with growing middle class and preferences for jewellery that is affordable and luxurious.