Moving ahead from its existing B2B model, Aura Herbal Textile Ltd is now foraying into B2C retail segment as well with the opening of its exclusive showroom in the Indian city of Ahmedabad. By unveiling the new showroom in Ahmedabad, the company announced the launch of its "Aura Herbal" brand of organic herbal range of apparels and accessories.

Further, in next one year, the company expects to open another five to six exclusive showrooms across the country. Hence, while retail contributes zilch as of now, the organic herbal textile firm expects the same to rise to over 5 percent.

"From being an industrial waste recycling firm, we had moved into herbal textile manufacturing and processing almost a decade ago. Our knowledge of the harmful chemicals disposed in reverse bores & river streams, ruining water used by hundreds of innocent families made us determined to produce something which can have positive impact to our environment and society. This passion gave birth to Aura wherein our major competitive strength is that we can naturally dye textiles on commercial scale," said Arun Baid, managing director of Aura Herbal Textile Ltd.