Local retail chain Indomaret expects its total sales to surge by 30 percent to IDR3.4 trillion (USD377.4 million) this year on the back of surging public purchasing power in Indonesia, a company executive says.

"We have a population of more than 200 million people, while there are only around 12,000 existing minimarkets. We see a big potential for growth," Wiwiek Yusuf, the marketing director of PT Indomarco Prismatama which runs Indomaret, said during a press briefing on Monday in Jakarta. He said that with such potential, the company expected a 30 percent growth in total sales.

To support that goal, Wiwiek said, the company would open around 1,000 outlets this year throughout the country, including at the subdistrict level, adding to its 6,003 existing outlets at present.