Retail in Asia

In Shops

Photo story: New store design refreshes Penshoppe’s brand with competitive edge

In today’s competitive retail environment, branding remains a key element in successfully differentiating the Penshoppe brand from other retailers.  Providing an excellent shopping experience is something the Philippine fashion retailer deems to be of vital importance.

Peneshoppe’s new store design provides a template for the brand to compete globally. Inspired by a clean white box that serves as the canvass for the brand to tell its story, the minimalist architecture and clean lines allow the brand story to unfold.

The in-store design showcasing minimalist architecture makes the merchandise the main highlight and the colours of each season pop out for the customer to truly appreciate.

In terms of colour, red and white has always been with Penshoppe from the day it was conceptualised. It is still an intrinsic part of the brand’s identity and was retained into the new store design concept. 

The brand recently opened two new stores at SM Megamall and SM City Cebu in the Philippines.

SM Megamall: Store front
 
SM Megamall: Cash wrap
 
SM Megamall: Men’s and Women’s hotspot
 
SM Megamall: Catwalk
 

SM Megamall store

SM Megamall is located in the Ortigas business district, Metro Manila, Philippines.  It is the third largest shopping mall in the country.

Penshoppe is located at the ground level of Building A.  

 

SM Cebu: Store front
 
SM Cebu: Accessories
 
SM Cebu: Men’s area
 
SM Cebu: Women’s area
 

SM City Cebu store

SM City Cebu is a large shopping mall located in Cebu City, Philippines. It is the fourth largest shopping mall in the Philippines.

Penshoppe is located at the upper ground floor.