In today’s competitive retail environment, branding remains a key element in successfully differentiating the Penshoppe brand from other retailers. Providing an excellent shopping experience is something the Philippine fashion retailer deems to be of vital importance.
Peneshoppe’s new store design provides a template for the brand to compete globally. Inspired by a clean white box that serves as the canvass for the brand to tell its story, the minimalist architecture and clean lines allow the brand story to unfold.
The in-store design showcasing minimalist architecture makes the merchandise the main highlight and the colours of each season pop out for the customer to truly appreciate.
In terms of colour, red and white has always been with Penshoppe from the day it was conceptualised. It is still an intrinsic part of the brand’s identity and was retained into the new store design concept.
The brand recently opened two new stores at SM Megamall and SM City Cebu in the Philippines.
SM Megamall store
SM Megamall is located in the Ortigas business district, Metro Manila, Philippines. It is the third largest shopping mall in the country.
Penshoppe is located at the ground level of Building A.
SM City Cebu store
SM City Cebu is a large shopping mall located in Cebu City, Philippines. It is the fourth largest shopping mall in the Philippines.
Penshoppe is located at the upper ground floor.