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Rovio opens 1st Angry Birds brand store in China, to add 24 more by year-end

Rovio Entertainment Ltd, the developer of Angry Birds, expects its China revenue to triple in 2012, thanks to booming license income from Angry Birds products such as T-shirts, toys and amusement parks, Paul Chen, Rovio China’s general manager, said on Friday.

Rovio on Friday opened an Angry Birds brand store in Shanghai, the first one outside its home base in Finland. The store in Xujiahui area, which sells licensed apparel and iPhone cases, is the first of 25 such outlets scheduled to open in China by the end of this year.

Besides brand stores, Rovio plans to launch 10 to 20 Angry Birds theme parks in China, with the first one expected to open in Haining, Zhejiang Province, in October.

(Source: Shanghai Daily )