Retail in Asia

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India’s Maxwell to open 100 Inners stores in next 3 years

Mumbai-based Maxwell Industries Ltd., that manufactures men’s and women’s inner wear and lingerie, is set to foray in Gujarat with its exclusive retail store "Inners" soon. The company, known for its flagship brand "VIP", will set up its exclusive inner wear store in Ahmedabad within next 3-4 months.

"We will have at least 8-10 such stores in Gujarat across major cities like Ahmedabad, Vadodara, Surat and Rajkot. While we have identified some of the prime locations in these cities, we are negotiating rental values before taking a call," said Sunil Pathare, vice chairman and managing director of Maxwell Industries. Recently, Maxwell Industries opened its first exclusive retail store "Inners" the inner wear studio for all the inner-wear in New Mumbai.

Nationally, the company has set a target of opening 100 stores in next three years.