Retail in Asia

In Shops

India’s BIBA to add 100 stores within next 2 years, eyes overseas markets

India’s BIBA Apparels, promoted by Future Ventures, is planning to take its ethnic brand overseas. New markets in countries such as the UK, South Africa, Dubai, Singapore and even Bangladesh are likely to emerge as future destinations for India’s first ethnic wear brand.

"There is a huge international market waiting for us and we would enter these after we complete 200 stores in India. We would like to take our brand to the Indian Diaspora abroad and are likely to rope in a local partner for it," said Siddharath Bindra, Managing Director, BIBA Apparels. The brand recently launched its 100th store in Udaipur and expects to launch another 100 within the next two years.

BIBA also plans to start an independent e-commerce operation through its web site to target new customers, especially the non-resident Indian community residing in these countries.