Retail in Asia

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Italy’s Peuterey to have 30 stores in China in 5 years

 Italian outerwear brand Peuterey Group SpA owns stores in Milan, Rome, Cortina, Berlin, and Antwerp. Their next stop is Shanghai. A store for men’s and women’s collections and a second exclusively for children’s will open at Takashimaya in Shanghai this week. As part of this venture, Peuterey has also opened an office in Beijing with a subsidiary in Shanghai to manage business in Asia.

The brand also plans to open locations in Beijing’s Charter Shopping Centre in February and a freestanding store in Shanghai at the Jing An Kerry Centre is expected in April, which will be its first Chinese directly controlled location. The brand hopes to have 30 stores in China in 5 years.

(Source: red luxury )