Hangzhou Heda Yuguandi, the Chinese name for the project, literally has the deep and profound meaning of ‘a home filled with water and culture’, itself reflecting the history and ethos of the city. Inspired by this chronicle and the location, BLVD’s concept for this project was the notion of ‘Shadow in Water’ for which the integration of the local history, tea culture and the meaning of eastern water was of utmost importance.
From a functional point of view all of the standard public spaces necessary for a Sales Gallery, such as the primary sales area, discussion space, display zones, meeting rooms, VIP rooms, lounge spaces and general staff areas such as workspaces and meeting areas are provided.
The space planning has been conceived as an uninterrupted flowing journey, light and crystal clear as water, imbuing a sense of weightlessness and freedom, all contributing towards an interesting user experience. The traditional definition of space with the use of floor, wall and door have been eliminated by creating a three dimensional collage of surfaces and planes all seamlessly inter-connecting with each other. The boundaries have been blurred and one’s senses united to create a singular all encompassing space that does not depend on the traditional, constrained yet comfortable language of spatial narrative.
A new Chinese modernist luxury concept, for both interior design and architecture, has been created by BLVD by manipulating and molding the architectural language with a deep understanding and respect of Hangzhou culture. When the guests enter the gallery they do not simply see Hangzhou, but they feel Hangzhou.
Yuguandi – Sales Pavilion & Gallery
Project name: Yuguandi – Sales Pavilion & Gallery
Location: Hangzhou City, Zhejiang Province,China
Interior Designers: BLVD International Inc., Shenzhen, China
Design Scope: Interior and Architectural Design
Design programme: 6 Months
Floor area: 11,302 Sq.Ft (1,050 Sq.M)
Budget: Completion: USD 1.75 Million approx
Designer: Honglei Liu
Photographer: Sun Xiangyu
For more information on BLVD visit their website: www.blvd.com.cn