Whitespace roll out Honda stores in Thailand

Honda motorcycles entrusted Whitespace to help introduce Thai consumers to their range of ‘Big Bikes’. Focused on evoking emotions and highlighting technology, the Bangkok-based design firm set out to let showroom visitors feel the excitement, quality and technical edge of Honda bikes long before their first test ride.

Since the opening of the flagship in Bangkok, Honda BigWing has expanded with an additional four locations from Chiang Mai to Phuket. All exterior facade and interior of roll-out stores are designed by Whitespace.

Whitespace works at any scale with the same degree of invention and clarity of purpose whether it be architecture, interiors, products, branding, or a combination of all.

Led by award winning architect, David J. Meyer along with communication design director Dann DeWitt and studio director Kwanchai Athikomrungsarit, Whitespace has worked on high profile concept stores for the likes of Apple andDotLife, hospitality and residential projects and consumer environment designs for iStudio and Schwarzkopf/ToB1 Studio and many more.

Supported by a multi-disciplined, international creative team—comprised of architects, artists, retail specialists, product designers, and marketing communications experts—their rigorous and adventurous design process are uniquely suited to today’s convergent media landscape, where seamless, multifaceted user experiences are rapidly supplanting individual facilities, products, services or other singular brand expressions.

Honda Bangkok (above)
Architects: VaSLab Architecture
Interior Designer: Whitespace
Location: Praditmanutham Rd., Ladprao, Bangkok, Thailand
Project owner: A.P. Honda Co., Ltd.