The Hong Kong Trade Development Council (HKTDC) opened its third Design Gallery shop in Hong Kong in the creative industries landmark PMQ in Central.
HKTDC Design Gallery promotes products created and designed in Hong Kong. The store also highlights the creativity of Hong Kong designers in areas ranging from accessories, watches and household decorations to premium goods and stationery.
The new Design Gallery shop currently showcases some 1,500 products from nearly 80 Hong Kong designers and brands. The area is divided into three themes: Designer Delight, featuring gifts and premiums, houseware, stationery and toys; Accessory Access highlighting handbags and accessories; and Treasure Trove, spotlighting watches and jewellery.
“PMQ is a new landmark for design and creativity. Since its opening, it has turned into a magnet for up-and-coming design talents in the city. PMQ’s mission of serving as a start-up platform for designers and a nurturing ground for innovative entrepreneurs dovetails perfectly with Design Gallery’s commitment in promoting Hong Kong original designs and brands," said HKTDC Executive Director Fred Lam.
Lam, together with Hong Kong Design Centre Board of Directors Chairman Victor Lo, Miss Hong Kong 2013 Grace Chan and a number of Hong Kong designers and brand representatives graced the opening ceremony.
In addition to the three physical Design Gallery shops in Hong Kong, the HKTDC has been working towards expanding its sales network, bringing Hong Kong branded products to new points of sale that promise heavy customer traffic and more diversified customer sources. These include Ocean Park, the WWF Visitor Centre and K11 Design Store.
The HKTDC is also developing Design Gallery’s network in the Chinese mainland. So far, almost 20 points of sale have been successfully set up in cities such as Beijing, Guangzhou, Shanghai, Qingdao and Wuhan. Also, through Yahoo’s Outlet, Asia Miles’ gift redemption programme and mainland online platforms such as “Tmall” and “JD Mall,” the HKTDC is introducing Hong Kong designs to more customers.