Retail in Asia

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Adidas debuts its originals ‘neighborhood’ flagship store in Shanghai

The iconic three stripes of German sportswear retailer Adidas have a new home in Shanghai. In July, the company opened its first Adidas Originals “Neighbourhood” flagship store on Shanghai’s Nanjing Road. Taking over the old Jia Hotel building, the facade was kept as is to preserve the historic architecture of the building and to integrate into the neighborhood.

 

(Source: Red Luxury)