Thousands queued for the grand opening of H&M’s flagship store in the Philippines on 17 October following a shopping party two nights before. Dance music, surprises, best prices and a giant shopping bag sitting on top of SM Megamall’s Fashion Hall greeted shoppers.
CEO Karl-Johan Persson led the ribbon cutting ceremony with Magnus Olsson, Country Manager for Greater China and South East Asia; Line Juhlin, Regional Sales Manager; and Gene Fajardo, Store Manager for Philippines.
An estimated 2,000 eager shoppers flocked to the line-up prior to the store opening and the first three shoppers in queue as early as the day before received PHP6,000 (USD133.8), PHP3,000 (USD66.9), and PHP2,000 (USD44.6) worth of shopping, respectively.
"The anticipation over our launch in the Philippines has been intense, and I am proud to welcome Filipino shoppers into our very first store. We hope that we can offer our customers added value through fashion, quality and sustainability at the best price," said Persson in a media statement.
The store offers a full assortment of fashion items for women, men, teenagers and children, including athletic wear and lingerie. The fashion crowd was also greeted with H&M Studio and the Autumn/Winter 2014 Collection.