Suzuki, Japan's fourth-largest automaker known for its strength in the compact-car segment, is gearing up its eco-car marketing campaign and sales, targeting sales of 10,000 units in Thailand's highly competitive small-car segment this year.

Becoming the third or fourth eco-car carmaker after Nissan and Honda, Suzuki has not yet decided on the trade name of its eco-car built in Thailand. Mitsubishi also plans to launch its eco-car in the Thai market in March before the Bangkok International Motor Show begins on 25 March.