The auto world is agog with whispered rumors sparked by Lamborghini. All portents indicate that the luxury motor company has a new concept version of a Lamborghini SUV and will be sending it into production, and which will ultimately be debuted in Beijing's Auto Show in April.

Lamborghini's chief, Stephan Winkelmann, says a four-door model would fit with his company's direction. Corporate cousin Porsche also offers an incentive for Lamborghini: the Porsche's Cayenne has proved to be a hit despite what skeptics predicted, offering a great model for sales and profit potential in hyper-luxury SUVs.