Retail in Asia

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Is Macy’s finally ready to take on China?

Macy’s has apparently set its sights on China in its ongoing efforts at international expansion.

Terry J. Lundgren, Macy’s chairman and chief executive officer, has been eyeing China for a while, planning on either opening a Macy’s department store or a series of specialty stores featuring popular in-house brands like Alfani, American Rag, Material Girl, Charter Club, and INC.

The company has been testing the Chinese market through e-commerce – initially through its macys.com website and then in 2012, through a partnership with Chinese e-commerce firm VIPStore, the operator of omei.com.

(Source: red luxury)