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Marks & Spencer opens with a bang in Vietnam, to add 20 stores in next 5-6 years

UK retailer Marks & Spencer, which opened in Vietnam just a fortnight ago, has announced that it has already achieved its first month’s sales target.

At the official opening ceremony of its first store in Vietnam on Friday, Munish Rishi, country manager and senior VP – department store at franchisee Central Retail Corporation, told Viet Nam News: "We have been open for 14 days and have only started marketing now. But the response has been fantastic; we reached our one-month target in the first 10 days."

The department chain plans to add about 20 stores in Vietnam in the next five or six years, according to Bruce Findlay, the retailer’s regional director for Asia. "We will open another store here in HCM City and we are looking to go in to Hanoi and beyond," said Findlay.
 

(Source: Viet Nam News)