Retail in Asia

In Sectors

Thailand’s Robinson in drive to boost international portfolio

Thailand’s Robinson Department Store Plc (ROBINS) has earmarked THB1.45 billion to increase the number of international brands in its portfolio over the next three years.

Robinson has bought the distribution rights to Payless ShoeSource, a US family shoe brand, from Thailand’s Central Marketing Group and six Payless branches are now run by Robinson at its branches including Megabangna, Fashion Island, Seacon Square, Phuket, Chiang Mai and Hat Yai.

The company has also secured the distribution rights for Claire’s fashion and accessories, and the Babyshop brand. It has also bought the rights from Yves Rocher (Thailand), the famous beauty brand from France, to operate Yves Rocher shops at all Robinson Lifestyle Centres in the provinces.

(Source: Bangkok Post)